Management Consultants and Change Management

Working as a management consultant is not only about applying standards and implementing frameworks, it is mainly about change management. I will tell you why. When a consultant applies standards for whatever the reason was, he/she changes the status quo of this specific organization, hence changing the current situation. That means going through a challenge, […]

After Growing Urent From $0 to $500’000, Vladislav Chernyaev Shares His Secret Marketing Formula

As the CMO of Urent, the leading online marketplace for vehicle rental in the UAE, Vladislav Chernyaev successfully scaled the start-up from $0 to $500,000 in less than 120 days using growth marketing strategies that he has now decided to share with others. For startups to succeed, Vladislav says marketers need to prioritize strategy over tactics and […]