Tell Us More About Your Background? After I studied languages (German, English, Spanish and French) I started with journalism and my first job was in TV for a German channel called Sat1. The experience I had was great but I knew this was not my path. What Made You Get Into Entrepreneurship? After I experienced […]
THE DILEMMA The meeting room buzzed with sounds of feverish optimism. Recently purchased software to streamline the HR-related functions within the organization was yielding positive results. Everyone grew quiet as the CEO entered the room with the HR Director to address other members of the senior management. The solemn expression on his face foretold the […]
Yardstick Marketing Management is an integrated consultancy that delivers accountable, effective and thought-provoking PR as well as handling all aspects of media operations. We asked founder & CEO Anishkaa Gehani to tell us more. Tell us more about what you do? Yardstick Marketing is a boutique marketing consultancy with marketing professionals skilled across all facets […]
I am taking the direct approach this month, after days of considering how to deliver the most poignant message; I would like to shine the light directly on the end results of the region’s challenges in workforce development. We as professionals sit so far at the start of the process we can easily forget to […]
“I am the best leader in the world….better than the rest!” The world is filled with leaders. Or it seems. Leaders, who admit to themselves and the whole world that they are born this way. That they are the leader everyone aspires to be. I know why you are thinking you can’t be like them. […]
There are many recognised leadership styles supported by academically robust research models which play an integral role in leadership development. In general, all models and styles can be measured by performance and behavioral assessment, though what is evident is no one style can be considered the ‘best’. Each will have a positive and negative impact […]
Women are spending unnecessary hours and efforts to not fall under the category of “too assertive” or “difficult” and yet perform as a leader. They are expected to bring the right amount of feminine qualities of nurturing and yet are often dismissed for being too soft when they lead by nurturing. To add further woes, […]
Tell Us About Your Background. I am an investor, author, professor, lobbyist, and philanthropist. I dedicated my life to business and I am a proud father of 5 children. I grew up in a family where the environment revolves around investments and business. My late father was an Executive Director in a bank before setting […]
Building a global business requires global customers. This is an elementary concept and simply stated. Communication and connection to customers across borders is something that is best fitted for those that understand the importance of empathy in actions. Those in other countries may think differently in many of the ideas and concepts you find normal. […]
1) Creating a good corporate video, with uplifting music and basic information is a must for any business or service, regardless of its nature… Period. So don’t wait, have one made. 2) Once a general video about is completed, a series of smaller videos relating to more specific services and features of your product should be made, […]
