It is common practice for companies to have marketing and sales departments, but it amazes me how the marketing function and department is considered less major to sales and often is combined with a sister department. Some consider the amalgamation a logistics-related cost strategy. While this may be true in some regard, aren’t we unconsciously […]
You can build consumer trust with a content marketing strategy. All content is aimed not so much at presenting a product or service in a favorable light, but at providing useful information. This is the constant generation of content that is relevant and interesting to users. Unfortunately, business leaders do not always understand that the […]
Answer these two questions well and watch as success unfolds. Sounds easy, but it is the one basic that is not covered effectively by a large part of the busines community. It is the holy grail for providing value and igniting innovation. Many companies have evolved over the years. We are not talking about that. […]
What is CX? CX (or Customer eXperience) is how your company meets (or not) a consumer’s expectations from each interaction between them and your company . It’s also worth mentioning that CX includes each and every customer contact with your employees, your product and services, and how they are delivered. CX has a quantifiable value […]
Does your company do some sort of digital advertising? It’s like magic, right? Ad targeting has become so specific that you can search out and show up in front of your ideal customer in any corner of the globe. But what happens when you stop putting money into your lead generation machine? Or, what happens […]
In the Middle East, the idea of having your personal name directly attached to your business brand is a fairly new concept. Most entrepreneurs in the business world already understand the significance of being recognized in the industry and how it strengthens their market, presence and revenue. How often you present and describe yourself will […]
Telling your story in person immediately engages. Does your online and written content communicate with the same heart and purpose? Great content is an asset; it connects you and your customers, and is one of the most important things you can do to attract and create interest in your company. How well are you communicating with your community? From […]
Companies spend extravagant amounts of money to market and promote their name brand through all kinds of advertisements. Hundreds of Billions of dollars are spent every year worldwide to market their goods and services and most importantly their brand. However, it just takes one silly mistake, by one employee, to cost a company tons and […]
Brick and mortar businesses and online companies want to leverage the internet and social media to drive business for their companies. However, without having a clear and measureable digital marketing strategy, achieving these goals isn’t possible. Whatever the industry your company is working in, you should be interested in setting the following basics to drive […]
Let’s do a quick test. Open a web browser and go to www.google.com. Type your name in the search box and see what the search results are. If you are like the majority of people, you will probably find one or two links featuring you in your old school days, your Facebook account, other people with […]
