Following the success of its earlier skills development programmes in Care and Retail, Vodafone partnered with Memac Ogilvy to curate, manage and implement a specialised marketing training programme. This latest collaboration comes as part of Vodafone’s aim to help build a circular talent economy, by nurturing Omani talents, increasing their employability and building their capabilities through continuous learning opportunities from world industry-leading experts.
The programme was centred on three pillars of modern marketing and communications including Media, Content & Creative, and Social Media Communications. In its first successful year, candidates were carefully selected through a rigorous assessment process following which they were challenged to spend six months on both learning and working through live briefs.
Bader Al Zidi, CEO, Vodafone in Oman, commented: “We are in the business of connectivity that transcends the boundaries of telecommunications. Our goal is to create opportunities that are transformative and impactful. Through this partnership with Ogilvy, our youth were provided access to a global network of talent who coached and mentored them to grow, develop and succeed.”
David Fox, CEO, MENA, Memac Ogilvy, said: “Combining the talents and expertise of a major brand such as Vodafone, and our global and local expertise, allowed us to further develop young talents in communications. As an agency that prioritises youth learning and development, this opportunity enabled us to invest in the invaluable skills of Omani youth.’’
Since inception, Vodafone has focused on creating opportunities for businesses and individuals the grow and prosper by leveraging the group’s international expertise, fostering knowledge-sharing and implementing global best practices.
