YouGov’s Retail Rankings 2021 reveals that Jarir and Adidas are the retail brands perceived as delivering best against their brand promise on key brand health-related metrics, according to KSA residents.
The brands in YouGov Retail Rankings were ranked based on their Index score, which is a measure of overall brand health calculated by taking the average of Impression, Quality, Value, Satisfaction, Recommend and Reputation over a period of 12 months.
Retailers
Under ‘Retailers’ category, Saudi Arabia’s famous bookstore retail chain Jarir takes the top spot and emerges as the healthiest brand with an Index score of +35.4.
The top ten list is dominated by regional brands, with the exception of Ikea (28.8).
Saudi’s popular grocery retailer Panda is placed in third (26.3), followed by eXtra in fourth (26.2), Al-Nahdi in fifth (25.1), Al Othaim in seventh (22.5), and SACO in the eighth (22.2) place.
Centrepoint- the region’s largest fashion chain appears in the list in sixth (23.7), and Middle East’s popular retail brands Lulu Hypermarket (19.5) and Danube (19.1) take the ninth and tenth place completing the top ten list for KSA for this category.
Sportswear & Apparel
The ‘Sports & Apparel’ category rankings feature Adidas as the top brand. The brand’s 50th anniversary collaboration with prominent women and its strong messaging around womens’ empowerment may have resonated with the public, strengthening its position among consumers in the country.
Another global sportswear brand Nike is placed second (36.8) in the list, followed by Sketchers (31.3), Puma (22.7) and Reebok (14.5) occupying the third, fourth and fifth place respectively.
Finally, completing the top ten list for KSA for Sportswear & Apparel category are Under Armour (7.4), Fila (6.4), New Balance (5.0), Asics (4.0) and Canada’s yoga-inspired, athletic apparel company Lululemon (2.4).
Methodology:
The brands in YouGov Retail Rankings were ranked based on their Index score, which is a measure of overall brand health calculated by taking the average of Impression, Quality, Value, Satisfaction, Recommend and Reputation over a period of 12 months.
The rankings chart shows the brands with the highest average index score between 1st September 2020 and 31st August 2021. The scores are representative of the general population of adults 18+ (some are online representative).
All scores listed have been rounded to a single decimal place; however, we have used additional precision to assign ranks. All brands have been tracked for at least 6 months to be included in the rankings.
